Last month make-up mogul Kylie Jenner celebrated her 22nd birthday aboard the 300-foot superyacht Tranquillity. For a trifling €1.1 million the Keeping Up with the Kardashians star enjoyed a week-long Mediterranean with friends and family. The self-made billionaire is one of a new generation of the super-rich, who favour experiences over possessions. Is this a portent of things to come?
Boatyards and designers may have to change their approach to the market as chartering becomes more popular than ownership among today’s young billionaires. While previous generations were happy to splash out $250 million on a custom-built superyacht, it appears the younger generation is content to forego the joys of ownership, for the transient thrill of new experiences.
Millions of followers across social media have supported the lipstick billionaire’s brand ‘Kylie’. No doubt her lifestyle choices will influence a new generation of super-rich entrepreneurs.
