Classic Blue to chase the blues

Pantone Colour of The Year 2020 was recently revealed amid much comment in the mainstream press and social media. Classic Blue with its enduring qualities of trust and confidence is said to be the perfect choice for our turbulent times.

In a polarised world, Classic Blue anchors us in a universal reality; a shared experience and an eternal present moment. That inky hue we see where the evening sky meets the sea is calming and reassuring, yet beckons us to broaden our horizons. What better frame of mind in which to navigate the unpredictable challenges and opportunities of the new decade?

A visual representation of ‘Classic Blue’ at the Pantone 2020 Colour of the Year reveal event. Credit: Kirsi Goldynia/CNN

In keeping with the movement toward immersive experiences, Pantone collaborated with other brands to create a range of Classic Blue products designed to appeal to all the senses. Soft touch fabrics like velvet and suede are used to create a comfort blanket of sensory delight, while a delicious health tea invigorates. Our sense of smell is engaged with the addition of a fragrance and a scented candle, to trigger happy memories of carefree summer days. No immersive experience is complete without sound, so why not relax on your velvet cushions in your scented haven, while listening to the Classic Blue soundtrack -Vivid Nostalgia?

While the sky is blue the world over, there can be few more ideal experiences than watching the dance of sea and sky from aboard your yacht. That magical moment between events where day meets night is a promise of renewal and fresh wonder. As we enter the uncharted waters of this decade, let us take a moment to reflect on the beauty around us and set our course for success.

Classic blue cocktail glass – Credit: Kirsi Goldynia/CNN

Click here to listen to the first ever Sound of the Colour of the Year audio from AudioUX in partnership with Pantone for their 21st anniversary.